Welcome to 2010!  Even though we’ve all said goodbye to 2009 and the great things the year brought, Rodelle Vanilla is not letting nostalgia get in the way of ringing in this new decade!  Not even giving the New Year’s champagne a chance to go flat, Rodelle Vanilla has made sure they are moving forward by getting ready for this year’s Fancy Food Show.

The Fancy Food Show is an annual event that showcases specialty foods and beverages and has over 250,000 different products in attendance. The Fancy Food Show gives it’s attendees a chance to visit various booths and learn about new or rare products and companies.  This is the 35^th Winter Fancy Food Show to date and some of these shows have had upwards of 24,000 people in attendance!  This year it is going to be at the Moscone Center in San Francisco from January 17-19.

Although people enrolled have the option of running free through the show and exploring on their own, I know that I would be completely overwhelmed and wouldn’t know where to turn first.  A budding foodist like me would need guidance through the amazing array of specialty foods being publicized.  That’s why the Fancy Food Show has educational programs available!   I, for example, would love to learn the language of specialty foods, or sample some miso and natto (two great new food products coming over from Japan).  The Specialty Food Retailers of San Francisco Tour sounds like it would not only be informative, but super interesting.  And, of course, the Chocoholic’s Tour of San Francisco sounds as though it was planned just for me!  What could be better than getting the chance to visit several different chocolateers, go backstage at a confectioner’s and sample some amazing chocolate?  I imagine that going on this tour would leave me feeling as amazed and awestruck as Charlie Bucket.

Despite my dreams, the Fancy Food Show is only for people who are in the specialty food industry.  Think of it as a big food related conference where participants get to see the latest trends, check out the newest products and keep up to date on all of the specialty food gossip.  There’s no telling what new creations could take place when two experts with great products cross paths.

I admit, I’m a little sad I won’t get to go on the Chocoholic’s Tour of San Fransisco, so maybe I’ll just have to settle for indulging in Rodelle’s new origin specific dutch processed Ivory Coast Gourmet Baking Cocoa (although it’s not much of a sacrifice….to be honest, it’s just plain pampering myself!).  I am glad, though, that there are programs like the Fancy Food Show that help keep Rodelle and other specialty sellers at the top of their game.  After all, even if we don’t get to go, we’re still the ones who are ultimately reaping the benefits from this type of (yummy) collaboration!

Thanks to Optical Illusion, h-bomb and Rodelle Vanilla for the great pictures!

Laura

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Tags: cocoa, extract, fancy foods, Rodelle, specialty foods, vanilla, winter fancy food

This entry was posted on Thursday, January 7th, 2010 at 4:14 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.