Launch at Walmart allows more consumers to find Rodelle at an everyday low price
FORT COLLINS, Colo. (November 12, 2024) – One of Rodelle’s best-selling vanilla products is now available across the US in Walmart’s baking aisle. As a leading producer of premium, responsibly sourced gourmet cooking and baking products, this is the first time Rodelle has been distributed through Walmart nationwide.
As part of Rodelle’s launch at Walmart, their popular Vanilla Bean Paste will be available in over 3,600 stores. Placement of two-ounce and four-ounce sizes vary by location.
Vanilla paste is one of the fastest growing items in the baking aisle and is a delicious substitute for pure vanilla extract. One of the reasons that vanilla paste has become so popular is because it gives the flavor of vanilla extract and the visual impact of vanilla bean specks in an easy-to-pour paste. If someone loves the look of using vanilla beans but doesn’t want to go through the work of splitting and scraping a vanilla bean, then they should use vanilla paste! For every application, bakers can use vanilla paste as a substitution in their favorite recipes: we recommend a 1:1 ratio for vanilla beans and vanilla extract. EX: 1 tsp vanilla extract = 1 tsp vanilla paste.
Rodelle vanilla paste has a smooth consistency and packs a rich and sweet vanilla flavor – made with the highest quality ingredients to provide impactful results in application at a low price per ounce making it accessible to all bakers.
“We are proud to stand behind Rodelle’s vanilla products that are consistently of high-quality and flavor. Offering our Rodelle All Natural Vanilla Paste for an everyday low price is an exciting opportunity to introduce more bakers of every level to the Rodelle brand and this delicious product,” Jenna Baker said, senior marketing manager at Rodelle. “This new distribution reflects the growing demand for high-quality, natural ingredients among mainstream and value-conscious consumers and we are honored to be selected.”
For more information about Rodelle, visit www.RodelleKitchen.com.
About Rodelle
Rodelle has created premier extracts since 1936 and is one of America’s largest brands of high-quality baking ingredients that are sold globally. With operations based in Fort Collins, Rodelle prides itself on a relentless commitment to high quality. Today, Rodelle is a division of the Archer Daniels Midland Company, a premier food and nutrition ingredient company for over 100 years. Visit www.RodelleKitchen.com for full product lists, recipe ideas and more information.
